How can we effectively promote sustainable B2B products?
While B2B marketing principles in the MENA region generally align with global practices, promoting ‘green’ or ‘sustainable’ products requires the right approach and consideration. Recent PwC research indicates that sustainability has become a cornerstone of corporate strategy in MENA, with 80% of executives reporting having implemented formal sustainability strategies. This shift towards eco-consciousness presents opportunities …
How can we effectively promote sustainable B2B products? Read More »
