Published Articles

India’s Startup Boom: a decade of quiet disruption
Venture capitalists have long focused on Silicon Valley and China – the two innovation powerhouses in most people’s minds. But while the world obsesses over

Hidden Meanings: Emoji Semiotics in Digital Culture
In digital communication, emojis have evolved from mere pictorial representations of emotions to complex tools of nuanced expression and coded language. As highlighted by studies

Impact of the UAE Weekend Swap on 7awi Media Group
In 2022, the UAE shifted its weekend to Saturday-Sunday, aligning with global markets. Three years later, the change had a significant impact on business operations,

Design Lessons from a Toilet Lock: Big Impact, Small Fix
Design is everywhere even in the most unexpected places. Sometimes, the most profound lessons come from the simplest innovations. Take, for example, a toilet door

Uber’s High-Performing UX/UI: A/B Testing Insights
Great design is about more than just looking good; it’s about creating experiences that resonate with users and keep them coming back. Every little

Defend Your Design Decisions Without Sounding Defensive
Let’s be real design is one of those fields where everyone has an opinion. You could spend weeks crafting the perfect layout, only for

15 Inventions by Women That Changed Our Lives
Throughout history, women have played a crucial role in shaping the world through groundbreaking inventions. From household conveniences to technological breakthroughs, their innovations have simplified

Q: Which GenAI should we (fully) trust? A: None!*
* Experiment-based analysis Recently, I stumbled upon an interesting puzzle that got me thinking: How long would it take to empty a bucket of water