Published Articles

Trump’s $3.2 Trillion GCC Tech Gambit
In a headline-grabbing four-day tour through the Gulf, former U.S. President Donald Trump secured a staggering $3.2 trillion in strategic investment agreements from Saudi Arabia,

Inside the Economics of Emirates EK215 A380 to L.A
I Flew Emirates EK215 Again. This Time, I Dug Into Its Economics I recently flew Emirates flight EK215 from Dubai to Los Angeles aboard the

Inside the Saudi–US Investment Forum
Top officials, CEOs, and investors from Saudi Arabia and the United States convened at the Saudi–U.S. Investment Forum in Riyadh for a high-profile gathering centered

Why Is Everything Supersized in the U.S. Supermarket?
Supersized Temptation: My Eye-Opening Trip to an American Supermarket During a recent visit to the United States, I walked into a local supermarket expecting a

حوكِمه الذكاء الاصطناعي قبل فوات الأوان
لأن السؤال الحقيقي ليس ما الذي يمكن أن يفعله الذكاء الاصطناعي — بل ما إذا كان سيعمل معك أم ضدك. المقدمة الذكاء الاصطناعي ليس مجرد

Why PR Must Sync With Supply Chains Now
When you think of influencer marketing, you picture product hauls, trending sounds, and likes pouring in by the second. What you don’t expect is a

The Quiet Revolution of Procurement Architects
Digital Transformation Reimagined In today’s rapidly evolving business landscape, forward-thinking organizations are quietly rewriting the rules of procurement. Insights shared at a recent global sourcing

Why International Brands Succeed—or Fail—in the Middle East
By Mohammed Elbatta, Communications Strategist | 25+ Years in Reputation Management Across the Middle East Entering the Middle East is often seen as a milestone