In today’s social media-driven world, have you ever come across a captivating video or post from someone with only a modest following and questioned whether

🌓 This headshot was taken during the toughest period of my career. I was leading a rapidly growing regional integrated agency that I helped build

While B2B marketing principles in the MENA region generally align with global practices, promoting ‘green’ or ‘sustainable’ products requires the right approach and consideration. Recent

As an IT journalist, it was normal for companies to send me their products for review. The makers of the new electronic device called “Nozia” sent

I am a big fan of LinkedIn. It has been a great resource for networking and connecting with like minded individuals and also an opportunity

Emirati women are teaching the right balance between tradition and modernity. In fact, the future is an extension of history, and this is the most

While sectors like technology, healthcare, and fintech often dominate discussions about AI disruption in the MENA region, projected to hit $320 billion by 2030, one