Published Articles

حوكِمه الذكاء الاصطناعي قبل فوات الأوان
لأن السؤال الحقيقي ليس ما الذي يمكن أن يفعله الذكاء الاصطناعي — بل ما إذا كان سيعمل معك أم ضدك. المقدمة الذكاء الاصطناعي ليس مجرد

Why PR Must Sync With Supply Chains Now
When you think of influencer marketing, you picture product hauls, trending sounds, and likes pouring in by the second. What you don’t expect is a

The Quiet Revolution of Procurement Architects
Digital Transformation Reimagined In today’s rapidly evolving business landscape, forward-thinking organizations are quietly rewriting the rules of procurement. Insights shared at a recent global sourcing

Why International Brands Succeed—or Fail—in the Middle East
By Mohammed Elbatta, Communications Strategist | 25+ Years in Reputation Management Across the Middle East Entering the Middle East is often seen as a milestone

We’re About to Talk to the Animal Kingdom using AI
Surprise !!! , Agree, Let me tell you how this idea started forming in my mind. Today, if a scientist or wildlife expert wants

The $300 Million UX Lesson from Amazon
The Power of the Invisible There is a quiet power in the small moments, the overlooked details that shape our digital journeys more than we

From GAI to AGI: Charting the Next Revolution
Artificial intelligence has rapidly transitioned from a niche research topic to a defining force in business and society. In just a few years, generative AI

The Cybersecurity Revolution
In an era of digital transformation, cybersecurity has quietly become the bedrock of resilience. Rubrik’s founder Bipul Sinha puts it bluntly: “We’ll see the first