20 April 2025

Even technology has its fashion moments. In Q1 2025, AI startups owned 58% of all global VC funding — that’s 15 times more than the once-trendy crypto sector. But before you run off to back the next AI image generator for Amazon sellers, pause. Most of that capital isn’t going to shiny apps — it’s […]

Today’s Reality: Search is undergoing a seismic shift. The familiar world of “10 blue links” is giving way to AI-driven answers that often eliminate the need to click through to websites. Gartner predicts traditional search volume will drop 25% by 2026, and that organic traffic could shrink by over 50% as users embrace AI-powered search.

Picture this: You’re browsing your favorite sites without a trail of intrusive ads chasing after you. Hard to imagine, right? Yet that’s exactly the promise of Dark Marketing—a bold, privacy-centric approach that casts aside invasive tracking in favor of transparent, trust-driven engagement. No more hidden cookie trails. No more hyper-personalized banners that miraculously “know” your

Introduction Artificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising technology (often dubbed “MadTech” for the convergence of Marketing and AdTech). Over the past few years, AI-driven tools have moved from experimental pilots to mainstream use, enabling brands to analyze data at scale, personalize customer experiences, and automate

1. Executive Summary The automotive industry is at a pivotal crossroads where traditional business models are being reimagined through digital transformation. This write-up presents a strategic framework to realign the business focus around the customer journey and digitally driven processes. By integrating robust digitization practices with agile marketing strategies—and harnessing the power of emerging technologies