7 May 2025

By Mohammed Elbatta, Communications Strategist | 25+ Years in Reputation Management Across the Middle East Entering the Middle East is often seen as a milestone for global brands seeking new growth markets. The GCC, in particular, with its young population, high digital penetration, and appetite for innovation, presents an alluring opportunity. But while the rewards […]

  Surprise !!! , Agree, Let me tell you how this idea started forming in my mind. Today, if a scientist or wildlife expert wants to study a particular animal, they place cameras in the wild — and then wait. Days, sometimes even weeks. Just to observe one moment, one behavior, one clue. And that’s

The Power of the Invisible There is a quiet power in the small moments, the overlooked details that shape our digital journeys more than we realize. In the world of user experience, these moments often happen between the clicks. Not in grand redesigns or flashy interfaces, but in the frictionless flow of a user simply