11 July 2025

The Zero Price Effect

What a fast world we live in nowadays, right? It seems to me, day after day, that with this fast lifestyle, there are only a few marketing strategies left that do not need a lot of “out-of-the-box” thinking, and yet have proven that they deliver results. I kept scratching my head to narrow down to […]

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PR for Activism: Using Strategy to Be Heard

When people think of public relations, they imagine glossy events, corporate slogans, and influencers sipping lattes.But for activists — especially Arab women fighting for visibility and justice — PR isn’t about selling. It’s about surviving. It’s about being heard when the world wants silence.And it’s our sharpest tool when the system doesn’t care unless it’s

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