30 January 2026

From Cost-Cutters to Value Architects: The New Mandate for MENA Finance Leaders In the traditional boardroom, the CFO or Finance Director was often viewed as the “Chief No Officer”—the guardian of the budget whose primary tool was the red pen. However, as the Middle East undergoes a historic economic transformation, from Saudi Arabia’s Vision 2030 […]

Over the past nine years, MENA super-apps like Careem, Noon, and Talabat, as well as Chinese platforms such as Taobao Live, Douyin, and Xiaohongshu have developed a new paradigm of online retail — one in which sales are driven primarily by live streams, entertaining content, and real-time interaction rather than static product listings. The live