Founder and CEO of SIMPLE PARIS, a global fashion brand with certified production and registered international trademarks. A serial entrepreneur with 15+ years in e-commerce, I’ve launched and scaled ventures in fashion, beauty, retail, hospitality, and digital services.
I created an AI-powered configurator for marketplace brands used on Wildberries, Ozon, TikTok Shop USA, and Amazon, generating over $1M in 2024. I also mentor aspiring entrepreneurs, helping dozens launch businesses in Europe and the U.S.
Recognised as an E-commerce Leader of Central Asia at the “Business Leaders” awards, I speak at conferences on brand building, AI in marketing, and global marketplace growth.
Over the past nine years, MENA super-apps like Careem, Noon, and Talabat, as well as Chinese platforms such as Taobao Live, Douyin, and Xiaohongshu have