How can we effectively promote sustainable B2B products?
While B2B marketing principles in the MENA region generally align with global practices, promoting ‘green’ or ‘sustainable’ products requires the right approach and consideration. Recent
Andrew is a CMO at Tumodo, an online business travel platform. Andrew has more than 8 years of experience in leading marketing roles across the travel and HoReCa industries. He led the marketing of one of the largest hotel chains in the CIS and was also the brand manager of one of the major airlines in East Europe.
While B2B marketing principles in the MENA region generally align with global practices, promoting ‘green’ or ‘sustainable’ products requires the right approach and consideration. Recent
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