hussdajani

During his 22+years career, Hussein has been able to demonstrate astute leadership, career growth, corporate success, strategic thinking as well as building a personal brand – all of which were achieved by working for great companies & with great talents. At present, he is the Group CMO of Petromin Corporation

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Virtual AI-Powered Influencers in Saudi Arabia

The rapid evolution of digital technology has given birth to a new phenomenon in marketing: virtual AI influencers. These digital personas, crafted through artificial intelligence

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The Rise of Voice Search in Saudi Arabia

The rapid shift towards digital interactions has created a new trend in how we search for information: voice search. Fueled by advancements in artificial intelligence

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A Reflection of a Nation in Crisis

Lebanon, once a powerhouse of creativity and a dominant force in the advertising world, has witnessed a profound decline that mirrors the nation’s broader socio-political

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Understanding Customer Data Platforms (CDPs)

In today’s digital age, customer-centric strategies are paramount for business success. One key tool that has emerged as a game-changer is the Customer Data Platform

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The Shift from DMP to CDP

In the ever-evolving landscape of data management, organizations constantly seek efficient solutions to harness, analyze, and leverage their data effectively. One such evolution has been

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Understanding GDPR

As the global data landscape continues to evolve, the General Data Protection Regulation (GDPR) stands out as a beacon of data protection standards. This point

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SAPDPL in Action

As highlighted in my previous article a couple of months ago, as of September 2024, Saudi Arabia’s Personal Data Protection Law (PDPL) has officially come

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The Marketer’s Tightrope

In the dynamic field of marketing, professionals often face a significant dilemma: choosing between creative projects like revamping the corporate website or developing a compelling