LINA AJANA

Author of “Customer’s Psychology” Book and a social novel, I bring over a decade of experience in business development through customer service excellence. Since 2014, I’ve led major projects across ecommerce, retail, and outsourcing—managing teams of 150+ and driving growth for businesses across the GCC. Today, I consult on over 25 active projects, helping companies scale smarter by optimizing operations, training customer-focused teams, and crafting revenue-driven strategies. I write to share real-world insights that empower entrepreneurs and leaders to build better businesses from the inside out.

LINA AJANA

EI The secret weapon for effective leadership

In today’s fast-paced and competitive business landscape, technical skills and business acumen are no longer sufficient for effective leadership. Leaders must navigate complex interpersonal dynamics,