
The Middle East Is Leading the Creator Economy
There is a $771 million evolution happening at the center of the Middle East’s marketing industry, and the world is finally paying attention. For the
Mariam is an experienced PR and communications professional with over 8 years of crafting impactful strategies and solutions that enable brands to grow their business by connecting with relevant audiences across the Middle East and Africa. A Sorbonne University graduate, she brings a culturally attuned and strategic approach to her work. She has worked with brands including Burjeel, HONOR, and Huawei, building insight-driven narratives that resonate. Mariam played a key role in establishing Nothing across the region and cultivating strong relationships with media and influencers.

There is a $771 million evolution happening at the center of the Middle East’s marketing industry, and the world is finally paying attention. For the

The Middle East’s consumer technology market is in the middle of a remarkable run. Smartphone shipments across the region grew 13% in 2025, marking a