
What 700M Impressions Taught Me About Tech Wins
The Middle East’s consumer technology market is in the middle of a remarkable run. Smartphone shipments across the region grew 13% in 2025, marking a
Mariam is an experienced PR and communications professional with over 8 years of crafting impactful strategies and solutions that enable brands to grow their business by connecting with relevant audiences across the Middle East and Africa. A Sorbonne University graduate, she brings a culturally attuned and strategic approach to her work. She has worked with brands including Burjeel, HONOR, and Huawei, building insight-driven narratives that resonate. Mariam played a key role in establishing Nothing across the region and cultivating strong relationships with media and influencers.

The Middle East’s consumer technology market is in the middle of a remarkable run. Smartphone shipments across the region grew 13% in 2025, marking a