

Why International Brands Succeed—or Fail—in the Middle East
By Mohammed Elbatta, Communications Strategist | 25+ Years in Reputation Management Across the Middle East Entering the Middle East is often seen as a milestone
Mohammed El Batta
Managing Director & Senior Communications Advisor, Fekra Communications
With 27 years of global experience, Mohammed has advised Fortune 500 companies and C-suite leaders across the Middle East, Europe, Asia, Africa, and the U.S. His expertise spans strategic communications, crisis management, media relations, branding, and campaign planning. He has led major initiatives for government and private sector clients and provides media and crisis training in English and Arabic. Mohammed also founded the Let’s Talk event series, fostering dialogue among marcomms professionals in the region. He holds undergraduate and graduate degrees in Political Science (International Relations) and Economics from the American University in Cairo.
By Mohammed Elbatta, Communications Strategist | 25+ Years in Reputation Management Across the Middle East Entering the Middle East is often seen as a milestone
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