Tarek Fouad is the Chief Marketing Officer at Shorooq, the Middle East’s leading alternative investment firm. A storyteller at heart and strategist by training, Tarek leads Shorooq’s global marketing, communications, and brand across venture capital, credit, and private equity verticals. He is the architect behind the firm’s transformation into a brand-led investment institution—positioning Shorooq not just as a capital provider, but as a regional signal of trust, performance, and narrative control.
In an industry obsessed with volume—of impressions, headlines, and noise—some of the most effective brand work is happening quietly. And that’s not a bug. It’s