The Real Business Strategy No One Talks About: Reinvention
The world’s most admired companies didn’t succeed by staying the same — they succeeded by knowing when to change There is a myth in business
May 12, 2026
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Anas (Andy) Abbar
Anas (Andy) Abbar
A tech enthusiast, and world traveler, loves coffee and his reef tank. 20 years at Microsoft and Yahoo! in the US, France, and UAE. Co-Founder and CEO of a leading independent, self-funded, media platform www.7awi.com in the MENA region.
عاشق للتكنولوجيا، مسافر حول العالم، يحب القهوة والغوض. 20 عامًا في مايكروسوفت و ياهو! في الولايات المتحدة وفرنسا والإمارات العربية المتحدة. المؤسس المشارك والرئيس التنفيذي لمنصة إعلامية مستقلة رائدة ذات تمويل ذاتي www.7awi.com في منطقة الشرق الأوسط وشمال أفريقيا.
What If We’re Asking the Wrong Question About AI Content?
Maybe the future of content is not about whether AI was used or not. Maybe the real question is whether the content is accurate, valuable,
May 7, 2026
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14 Years in Media… Without Ever Being a “Media Person”
A journey of learning, adapting, and surviving in one of the toughest and fastest-changing industries… and how determination can sometimes outperform experience itself. Fourteen years
May 7, 2026
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She Can’t Hear Us, But She Changed Everything
There are decisions you plan for, and then there are the ones that quietly change your life without asking for permission. Adopting BonBoneh—our white, blue-eyed
April 26, 2026
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What It Really Means to Be Arab-American
What It Really Means to Be Arab-American, Especially This Month There’s a question I’ve been asked more times than I can count: “Where are you
April 25, 2026
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The Fridge, The Meow, and the Guilt
What My Cat BonBoneh Taught Me About Overfeeding—and Myself There’s a quiet test that plays out in my home several times a day. It starts
April 25, 2026
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LEGO’s Real Business Model Isn’t Toys.
LEGO’s Real Business Model Isn’t Toys. It’s Knowing What Not to Change. There are brands you grow up with. And then there are brands that
April 25, 2026
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Water as Architecture: Inside GROHE SPA’s Radical Vision
Water as Architecture: Inside GROHE SPA’s Radical Vision for the Future of the Bathroom In a 72-hour metamorphosis that turned a historic Milanese theatre into
April 25, 2026
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LEGO Almost Died. What It Did Next…
Is the Best Business Lesson You’ll Ever Learn The Most Painful Brand in the World Has a Lot to Teach You LEGO has survived trends,
April 25, 2026
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LEGO’s Greatest Innovation Wasn’t a Toy.
LEGO’s Greatest Innovation Wasn’t a Toy. It Was a System. By Anas Abbar Most companies build products. LEGO built a platform — decades before anyone
April 25, 2026
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