Everyone Wants MENA, But Few Understand How to Talk to It
Why localization is not translation — and never was. Over the past few years, the Middle East — especially the GCC — has turned into
February 16, 2026
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Valentina Drofa
Valentina Drofa
Founder & CEO of Drofa Comms, an international PR consultancy specialising in financial and fintech sectors.
Valentina is an international entrepreneur and business leader with over 18 years of working in the financial market. In 2022 Valentina was recognized among the members of the Top-64 Women in Startups. She is also an active member of Women in PR, a British association aimed at improving equality and diversity of women in leadership roles. In 2011 Valentina founded Drofa Comms – PR firm for eminent finance and fintech brands. Drofa Comms boasts a portfolio of high-profile clients in the finance and fintech sectors.