Published Articles

Autonomous Robotics in the Middle East: Risks Ahead
As the Middle East pushes deeper into autonomous robotics, the line between smart deployment and dangerous overreach is getting thinner. When the conversation turns to

Stop Confusing Growth With Scale, They Are Not the Same
Stop Confusing Growth With Scale, They Are Not the Same Thing Every founder I know wants to grow. Few have truly learned to scale. And

Press Releases Are Not Dead. They’ve…
Press Releases Are Not Dead. They’ve Just Been Reinvented. For decades, the press release was the backbone of corporate communication. Write it. Send it. Hope

Qatar’s Startup Ecosystem Is Being Tested Again—And Here’s How It Is Responding
As geopolitical tensions continue to escalate across the MENA, the pressure on the region’s venture ecosystem is becoming more tangible. The critical question is no

From “Cost Center” to “Value Engine” via Agentic AI
The Autonomous Finance Transformation: From “Cost Center” to “Value Engine” via Agentic AI Target Audience: Executive Boards, Investment Committees, and C-Suite Leaders Objective: Redefining

نسيج الطموح: حملة رقمية تركز على التجارب الشخصية في رمضان
تشهد صناعة التجارة الإلكترونية في منطقة الخليج تحولاً واضحاً ومتسارعاً، حيث لم تعد الحملات الموسمية، وخاصة خلال شهر رمضان، تقتصر على تقديم العروض الترويجية والخصومات

What 700M Impressions Taught Me About Tech Wins
The Middle East’s consumer technology market is in the middle of a remarkable run. Smartphone shipments across the region grew 13% in 2025, marking a

إعلانات الطعام في اليابان مطابقة تمامًا للواقع
ادخل إلى أي متجر في طوكيو أو أوساكا أو كيوتو، واشترِ وجبة جاهزة أو وجبة خفيفة أو حلوى. ما تراه على العبوة هو تقريبًا ما