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Introduction Artificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising technology (often dubbed “MadTech” for the convergence of Marketing and AdTech). Over the past few years, AI-driven tools have moved from experimental pilots to mainstream use, enabling brands to analyze data at scale, personalize customer experiences, and automate […]

1. Executive Summary The automotive industry is at a pivotal crossroads where traditional business models are being reimagined through digital transformation. This write-up presents a strategic framework to realign the business focus around the customer journey and digitally driven processes. By integrating robust digitization practices with agile marketing strategies—and harnessing the power of emerging technologies

What if the key to unlocking productivity, loyalty, and creativity wasn’t in the boardroom — but in the gym? As a former athlete turned serial entrepreneur, I’ve made working out with my team and senior executives a priority. Even though we’re spread across different continents, I invest in collective fitness activities because the results speak

With over 300 million daily Snapchat users engaging with AR, it’s clear that this technology has become a powerful tool for driving shopping behaviors. As 2025 unfolds, AR is becoming a central element in brands’ strategies, with studies showing that brands using AR try-ons experience conversion rates that are three times higher than those relying

We all see it. The unstoppable rise of AI video creation applications. Every week, we come across another viral deepfake, another app cloning human faces, voices—even entire personalities. The line between real and fake blurs more and more. It’s exciting. It’s terrifying. It feels like magic, and sometimes like a warning. Every day, there’s something

تتطور التكنولوجيا بوتيرة غير مسبوقة، وتُحدث تحولات جذرية في جميع جوانب حياتنا – من كيفية تواصلنا، إلى كيفية تعلمنا، عملنا، وسفرنا. ومع تطلعنا إلى المستقبل، تحمل التقنيات الناشئة وعودًا بعالم أكثر ذكاءً، وكفاءة، وترابطًا. 1️⃣ الذكاء الاصطناعي وتعلم الآلة سيصبح الذكاء الاصطناعي العمود الفقري للابتكار المستقبلي، وسيدير السيارات ذاتية القيادة، والمساعدين الذكيين، والتشخيصات الطبية، والمنازل

Technology is evolving at an unprecedented rate, transforming every aspect of our lives—from how we communicate to how we work, travel, learn, and even heal. As we look toward the future, the potential of emerging technologies promises a world that is smarter, more efficient, and deeply interconnected. 1. Artificial Intelligence (AI) and Machine Learning AI

Every investor has their own practices, their own “ritual” that helps them assess the potential of an idea in its early stages. This is especially true for the entertainment industry, particularly mobile and video games. No matter which formulas or forecasting methodologies are used, the core product remains a work of creativity that still needs

Staying ahead of the game with new tech will no longer be by choice in 2025, but essential for continued profit and market position for businesses. With the fast development of e-commerce in the MENA market, businesses need to be aware of the latest trends to stay competitive. The following five disruptive trends are expected

Over the past few years, I’ve taken dozens of courses on AI, joined countless webinars, watched demos, listened to talks from experts around the world—and like many of you, I’ve been deeply fascinated by the potential of this technology. But somewhere along the way, my thinking shifted. Instead of focusing only on what AI can