25 July 2025

They say we’re lost. That we scroll too much, dream too big, commit too little. That we drift between jobs, countries, and ideologies without roots or direction. But they don’t see the code we’re writing beneath the chaos. Arab youth today are not confused — we’re adapting. We are not disconnected — we’re reprogramming. And […]

When I tell fellow executives that some of my most valuable leadership insights come from studying Hulk Hogan’s career, I’m often met with raised eyebrows. But after almost two decades in marketing and communications, working with C-suite leaders across the Middle East and Africa region, I’ve learned that transformational leadership lessons emerge from unexpected places.