An award-winning marketing & communications professional with over 15 years of experience. Joshua has worked with multiple clients across various industries, leading successful campaigns for brands such as 3M, Autodesk, Citi, Huawei, Honor, LG Electronics, Intel, Pirelli, Honda, MG Motor, Coca-Cola, Anker Innovations, Sony and Dell Technologies. Known for his creativity and strategic approach, Joshua excels in both B2B and B2C marketing. With a passion for business and strategy, he continuously seeks to learn and share knowledge to help businesses succeed today and in the future.
As the UAE and Saudi Arabia scale AI across services, logistics, mobility, retail, and government, the lesson from one Pizza Hut franchisee’s dispute is not
Instagram’s new disappearing-photo feature may look like a small social update, but for entrepreneurs and growing brands it points to a bigger shift: audiences are
Two Stories. One Devastating Argument. This week, two stories broke simultaneously that, taken together, make one of the most powerful arguments for public relations that
As a founder or CEO in the Middle East, your reputation is not just a part of your brand; it is the currency you trade
With over 24 million Saudis actively gaming across platforms and 69% of the population regularly consuming gaming content on Twitch, YouTube Live, Bigo Live, and
When I tell fellow executives that some of my most valuable leadership insights come from studying Hulk Hogan’s career, I’m often met with raised eyebrows.
When you think of influencer marketing, you picture product hauls, trending sounds, and likes pouring in by the second. What you don’t expect is a