Earned vs. Paid Media in MENA:
Earned vs. Paid Media in MENA: The Model Is Broken, and We’re Pretending It Isn’t For decades, the formula was simple. Brands hired PR agencies. Agencies issued press releases. Publishers published them. Everyone pretended it was “earned media.” Advertising budgets quietly kept the ecosystem alive. That world is gone. In the MENA region, the shift […]
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