15 February 2026

How Global Companies Can Navigate Ramadan in the Middle East Without Missing a Beat Ramadan is not a slowdown. It’s a shift in rhythm. Companies that understand this unlock trust, loyalty, and stronger regional performance. Introduction: For Leaders Who Think Ramadan Is a Productivity Dip If you’re running an international company with operations in the […]

Introduction: Media as a Strategic Pillar In a region characterized by rapid change and constant media noise, the Sultanate of Oman has adopted a distinctive path in developing its media and advertising sector. What sets the Omani market apart is neither speed nor spectacle, but rather its ability to balance modernity with identity, digital transformation