People keep hitting me with this question lately: “How are you still optimistic?” Fair enough. I get it. We’ve screwed up more times than I can count. Stuff that should’ve worked didn’t. Ideas that looked bulletproof on paper went sideways in the real world. Plans that felt right in every meeting just… died quietly in […]

Why Food Product Ads in Japan Look Exactly Like the Real Thing — And What the World Can Learn Walk into any convenience store in Tokyo, Osaka, or Kyoto and pick up a packaged meal, snack, or dessert. What you see on the packaging is almost identical to what you’ll find inside. The glossy image