WPP is Selling PR. Whoop Just Showed You Why That’s Insane

Two Stories. One Devastating Argument. This week, two stories broke simultaneously that, taken together, make one of the most powerful arguments for public relations that the industry has ever accidentally produced. The first story: WPP, the world’s largest advertising holding company, announced it is exploring the sale of Burson, its flagship public relations division. As […]

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