Published Articles

The New Alpha
The New Alpha: De-Risking the Energy Transition through Financial Leadership The global financial landscape has hit a definitive inflection point in 2026. What was once

A Viral Video Almost Destroyed Michael Jordan’s Reputation
As a founder or CEO in the Middle East, your reputation is not just a part of your brand; it is the currency you trade

LIVING IN JAZAN AND FOODING AVAILABILITY
Jazan is one of those rare cities that quietly captures your heart the longer you stay.and of course Khana Khazana Restaurant situated at Prince Sultan

LIVING IN JAZAN AND FOODING AVAILABILITY
Jazan is one of those rare cities that slowly wins your heart the longer you stay,along with Khana Khazana Restaurant located at Prince Sultan Road.

Everyone Wants MENA, But Few Understand How to Talk to It
Why localization is not translation — and never was. Over the past few years, the Middle East — especially the GCC — has turned into

How Global Companies Can Navigate Ramadan
How Global Companies Can Navigate Ramadan in the Middle East Without Missing a Beat Ramadan is not a slowdown. It’s a shift in rhythm. Companies

Oman: Media’s Quiet Rise Between Digital Identity & Heritage
Introduction: Media as a Strategic Pillar In a region characterized by rapid change and constant media noise, the Sultanate of Oman has adopted a distinctive

Earned vs. Paid Media in MENA:
Earned vs. Paid Media in MENA: The Model Is Broken, and We’re Pretending It Isn’t For decades, the formula was simple. Brands hired PR agencies.