Published Articles

Levantine Women Are Reinventing Side Hustles in 2025
I am sure you have felt it — that massive shift in how we live, work, and create in the years following 2020. When it

Not Made for Us:AI, Bias, and the Arab Feminist Wake-Up Call
Artificial Intelligence sounds like progress.But for Arab women, it often feels like déjà vu — another system not built with us in mind. While AI

Effective Communication: The Cornerstone of Success in PR
By Mechelin Habib Whbi, PR and Communications Specialist Effective communication is the fundamental pillar of any successful public relations expert. It is the process of

EI The secret weapon for effective leadership
In today’s fast-paced and competitive business landscape, technical skills and business acumen are no longer sufficient for effective leadership. Leaders must navigate complex interpersonal dynamics,

How could AI be your speech enemy?
Now, this title may sound unusual, given that we are surrounded by numerous articles and videos highlighting the importance of AI in nearly everything. Many

Why I Wore a Green Tie and Spoke Arabic in Riyadh
When I stood on stage at the Best in Business Awards by Inc. Arabia in Riyadh, I did so wearing a green tie—not just a

AI FOMO Is Real, Here’s How You Can Stay Ahead Without Panic
AI adoption is reshaping businesses worldwide, but without a clear strategy, it can lead to costly missteps. Later in this article, you’ll find key steps

What Gen-Z Taught Me About Work — From a CEO’s Desk
What Gen-Z Taught Me About Work—From a CEO’s Desk By Anas Abbar, CEO of 7awi Media Group When I co-founded 7awi, I had a clear