Published Articles

“As Seen on Bella Hadid”: MENA Designers
With the launch of her brand Orebella in the Middle East signifying an intentional presence in the region, Bella Hadid has historically represented her community

Zohran Mamdani. A Speech That Stays. A Speech That Moves.
What. A. Speech. We need to pause here for a moment. Talk about relatability. Talk about inclusivity. Talk about keeping it real. Talk about being

Scaling Trust: What B2B Leaders Must Rethink to Win in B2C
Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the scale, visibility, and brand reach of B2C

A Woman’s Voice in the Future of Learning
When I first walked into the ATD Nebraska 2025 Regional Conference at LinkedIn’s office, I didn’t just enter as a participant. I entered as a

The Shadow Market
The Shadow Market: 3 Regional Assets MENA Billionaires Are Secretly Funding in 2025 Introduction: Are Your Investments Pointing the Wrong Way? While the conference

Neutralizing the Market Share
Each year, corporations set their targets. This is quite normal. All corporations around the world not only set their targets each year but also set

Women at El Gouna Film Festival: Films Made For and By Women
The El Gouna Film Festival, founded in an attempt to promote Arab cinema production and position Egypt as a global film-making powerhouse, returned for its

لماذا يجب إجراء الاستبيانات قبل إطلاق أي حملة تسويقية
لماذا يجب إجراء الاستبيانات قبل إطلاق أي حملة تسويقية في عالم التسويق المتسارع اليوم، لا شيء أهم من الانطلاق من قاعدة صحيحة. وأحد أقوى الأدوات