Published Articles

Leadership Is Not a Popularity Contest!
Have you ever felt anxiously judged when the only answer you got in the room was a no or silence, in the best case? Most

The Zero Price Effect
What a fast world we live in nowadays, right? It seems to me, day after day, that with this fast lifestyle, there are only a

PR for Activism: Using Strategy to Be Heard
When people think of public relations, they imagine glossy events, corporate slogans, and influencers sipping lattes.But for activists — especially Arab women fighting for visibility

Levantine Women Are Reinventing Side Hustles in 2025
I am sure you have felt it — that massive shift in how we live, work, and create in the years following 2020. When it

Not Made for Us:AI, Bias, and the Arab Feminist Wake-Up Call
Artificial Intelligence sounds like progress.But for Arab women, it often feels like déjà vu — another system not built with us in mind. While AI

Effective Communication: The Cornerstone of Success in PR
By Mechelin Habib Whbi, PR and Communications Specialist Effective communication is the fundamental pillar of any successful public relations expert. It is the process of

EI The secret weapon for effective leadership
In today’s fast-paced and competitive business landscape, technical skills and business acumen are no longer sufficient for effective leadership. Leaders must navigate complex interpersonal dynamics,

How could AI be your speech enemy?
Now, this title may sound unusual, given that we are surrounded by numerous articles and videos highlighting the importance of AI in nearly everything. Many