Published Articles

The Zero Price Effect

What a fast world we live in nowadays, right? It seems to me, day after day, that with this fast lifestyle, there are only a

PR for Activism: Using Strategy to Be Heard

When people think of public relations, they imagine glossy events, corporate slogans, and influencers sipping lattes.But for activists — especially Arab women fighting for visibility

EI The secret weapon for effective leadership

In today’s fast-paced and competitive business landscape, technical skills and business acumen are no longer sufficient for effective leadership. Leaders must navigate complex interpersonal dynamics,

How could AI be your speech enemy?

Now, this title may sound unusual, given that we are surrounded by numerous articles and videos highlighting the importance of AI in nearly everything. Many