Published Articles

From Flat to Fluid: Apple’s Liquid Glass UX Paradigm Shift
Apple’s recent design language, unveiled through its “Liquid Glass” interface system, has polarized the design community. On the surface, it appears to be another

Life Is Not Fair. That’s Exactly Why We Have to Keep Going
Let me say it plainly: life is not fair. I don’t mean it in a pessimistic or bitter way. I mean it as someone who’s

HUMAIN: Saudi Arabia’s New AI Powerhouse
In an era defined by the race for artificial intelligence dominance, Saudi Arabia has entered the fray with HUMAIN, a newly launched AI company backed

The Chief AI Officer Era
Artificial intelligence is no longer just a buzzword—it’s the engine of transformation for every organization and government. At the heart of this revolution sits a

If You Rush It, You Burn It: What Cooking Teaches About UX
Inside boardrooms and Slack channels across industries, a familiar pressure looms over product and design teams: move faster. Deliver by Friday. Cut the research. Skip

Customer Experience in Real Estate
Customer Experience (CX) has emerged as a critical differentiator in the real estate industry, impacting everything from initial property discovery to long-term community engagement. In

What Financial Brands Can Teach Us About Strategic Silence
In an industry obsessed with volume—of impressions, headlines, and noise—some of the most effective brand work is happening quietly. And that’s not a bug. It’s

AI Progress 2025
Artificial Intelligence (AI) in 2025 is shaping up to be a year of rapid advancement and global collaboration. Breakthroughs in generative AI, emerging agentic AI