Published Articles

The Rise of the Chief AI Officer
The Chief Artificial Intelligence Officer (CAIO) is fast becoming the newest member of the C-suite. In fact, nearly half of FTSE 100 companies now have

Neo Travel: Future of Travel Is Smart, Personal and Secure
The travel industry is entering a new era—one shaped by innovation, changing expectations, and a desire for more meaningful journeys. At the center of this

The Future of Brand Communities in MENA: Key Trends for 2025
With the UAE naming 2025 the “Year of Community,” brands across MENA are rethinking how they connect with people. The focus is shifting from marketing

How Business Angels Profit from AI Beyond Startups
Even technology has its fashion moments. In Q1 2025, AI startups owned 58% of all global VC funding — that’s 15 times more than the

AI Is Reshaping SEO – Why Brands Must Adapt Now
Today’s Reality: Search is undergoing a seismic shift. The familiar world of “10 blue links” is giving way to AI-driven answers that often eliminate the

Reimagining Advertising in a Privacy-First World
Picture this: You’re browsing your favorite sites without a trail of intrusive ads chasing after you. Hard to imagine, right? Yet that’s exactly the promise

AI’s Impact on MadTech
Introduction Artificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising technology (often dubbed “MadTech” for the convergence of

Driving Transformation in Automotive
1. Executive Summary The automotive industry is at a pivotal crossroads where traditional business models are being reimagined through digital transformation. This write-up presents a