Published Articles

The Rise of Voice Search in Saudi Arabia

The rapid shift towards digital interactions has created a new trend in how we search for information: voice search. Fueled by advancements in artificial intelligence

Digital marketing values.

Friends, Values, and Business Planning: A Lesson in Prioritization Imagine you have 10 close friends you’ve known for years. Among them, one is a billionaire,

Qatar: The Gulf’s Emerging Startup Hub

In the ever-evolving landscape of Middle Eastern finance, Qatar is making a calculated and ambitious move to redefine its economic identity. Traditionally known for its

The future of LLMs lies in domain-specificity

The future of LLMs lies in domain-specificity, RAG integration, and careful fine-tuning. While the generation of text, images, and video might tolerate minor errors, LLMs

A Reflection of a Nation in Crisis

Lebanon, once a powerhouse of creativity and a dominant force in the advertising world, has witnessed a profound decline that mirrors the nation’s broader socio-political

نبذة علمية عن تقدير الذات Self-esteem

مفهوم تقدير الذات Self-esteem تم وصف هذا المفهوم بواسطة وليام جيمز (1890) كالاحساس الذي يشعر به الفرد من تقدير الذات والذي يحدث عندما يتقابل او