Published Articles

Riyadh Fashion Week: Who To Look Out For
In its attempt to rise to recognition as one of the fashion capitals of the world, Riyadh is returning on October 16th with the third

How to Set the Right Price for a New Product
How to Set the Right Price for a New Product In business, few decisions are as difficult—or as defining—as setting the first price for a

Don’t Move for the Title, Move for the Mission
5 Lessons From a 17-Year Corporate Journey Transformation to the New Position Seventeen years in one company is long enough to weave its culture into

Boycott Childhood; In Simple terms: This is the hidden plan
From a Public Relations perspective, there is a relationship between new media and generations. Say generation “x”, “Z”, the millennials, or whatever term you wish

I’m Both the Founder & the CEO and It’s Harder Than It Looks
When Vision Meets Discipline: Lessons from Building 7awi There’s an invisible tension that never really goes away when you are both the Founder and the

Sora 2: AI-Slop The Apocalypse of Reality
What happens when every video, voice, and face you see is fake, and no one cares anymore? #Sora 2 isn’t just another AI app; it’s

Power That Doesn’t Hurt: Redefining Authority as Arab Women
Power wasn’t made for women like us. As Arab women, we’re often taught to fear power. Or to silence it. Or to borrow it carefully,

Resume AI-Slop: Why AI-Written Resumes Don’t Help You
Your resume is NOT a prompt. It’s your story. But that story is being flattened into AI-Slop, stripped of its humanity, and fed into machines