Published Articles
The Rise of Voice Search in Saudi Arabia
The rapid shift towards digital interactions has created a new trend in how we search for information: voice search. Fueled by advancements in artificial intelligence
Digital marketing values.
Friends, Values, and Business Planning: A Lesson in Prioritization Imagine you have 10 close friends you’ve known for years. Among them, one is a billionaire,
Silent Enabler or Change Maker? Tackling Workplace Toxicity
Here is the hard Truth… When you’re in a leadership role within an organization that tolerates a toxic culture, unfair treatment, or exploitation, staying silent
How to Grow Internationally: 7 Tips for MENA Startup Success
Expanding internationally into new markets is a complex endeavour. To succeed, businesses must navigate cultural nuances, language barriers, regional preferences of target markets, and local
Qatar: The Gulf’s Emerging Startup Hub
In the ever-evolving landscape of Middle Eastern finance, Qatar is making a calculated and ambitious move to redefine its economic identity. Traditionally known for its
The future of LLMs lies in domain-specificity
The future of LLMs lies in domain-specificity, RAG integration, and careful fine-tuning. While the generation of text, images, and video might tolerate minor errors, LLMs
A Reflection of a Nation in Crisis
Lebanon, once a powerhouse of creativity and a dominant force in the advertising world, has witnessed a profound decline that mirrors the nation’s broader socio-political
نبذة علمية عن تقدير الذات Self-esteem
مفهوم تقدير الذات Self-esteem تم وصف هذا المفهوم بواسطة وليام جيمز (1890) كالاحساس الذي يشعر به الفرد من تقدير الذات والذي يحدث عندما يتقابل او