Published Articles
Silent Enabler or Change Maker? Tackling Workplace Toxicity
Here is the hard Truth… When you’re in a leadership role within an organization that tolerates a toxic culture, unfair treatment, or exploitation, staying silent
How to Grow Internationally: 7 Tips for MENA Startup Success
Expanding internationally into new markets is a complex endeavour. To succeed, businesses must navigate cultural nuances, language barriers, regional preferences of target markets, and local
Qatar: The Gulf’s Emerging Startup Hub
In the ever-evolving landscape of Middle Eastern finance, Qatar is making a calculated and ambitious move to redefine its economic identity. Traditionally known for its
The future of LLMs lies in domain-specificity
The future of LLMs lies in domain-specificity, RAG integration, and careful fine-tuning. While the generation of text, images, and video might tolerate minor errors, LLMs
A Reflection of a Nation in Crisis
Lebanon, once a powerhouse of creativity and a dominant force in the advertising world, has witnessed a profound decline that mirrors the nation’s broader socio-political
نبذة علمية عن تقدير الذات Self-esteem
مفهوم تقدير الذات Self-esteem تم وصف هذا المفهوم بواسطة وليام جيمز (1890) كالاحساس الذي يشعر به الفرد من تقدير الذات والذي يحدث عندما يتقابل او
التحيز اللاواعي Unconscious bias
يشير التحيز اللاواعي إلى وجود تحيزات عميقة الجذور، نتشربها جميعنا بدرجة أو أخرى، من دون أن نعي ذلك، بسبب وجودنا ضمن مجتمعات تفتقر إلى المساواة،
Understanding Customer Data Platforms (CDPs)
In today’s digital age, customer-centric strategies are paramount for business success. One key tool that has emerged as a game-changer is the Customer Data Platform