Published Articles
The Small Details That Make a Big Difference
Imagine this: you open a new app or website. The layout is clean, modern, appealing. Everything looks promising. You click a button, but nothing seems
How to Motivate Employees for Business Travel
Business travel has become an integral part of many companies’ operations; however, not all employees are enthusiastic about the idea of frequent travel. This could
5 Legal Insights on MENA and Global Investment Strategies
Why legal strategy is the new investment strategy In an era of geopolitical uncertainty, cross-border capital controls, and regulatory fragmentation, the legal framework underpinning an
Why Big Rewards Fail to Motivate Innovation?
Why Big Rewards Fail to Motivate Innovation? Money Isn’t the Only Driver in the Modern Business World In the world of entrepreneurship, big financial
How to Examine Your Company’s Cash-Flows
How to Examine Your Company’s Cash Flows: Three Critical Steps for Sustainable Growth In the world of entrepreneurship, we often hear stories of companies reporting
AFASU Honors Tourism Leaders and Elevates Egypt Globally
The African-Asian Union (AFASU) organized a grand ceremony to honor the Marseilia Beach Group for Tourism Investment, awarding it the Most Influential Hotel Group in
Saudi’s $13.3B Gaming Opportunity Remains Largely Untapped
With over 24 million Saudis actively gaming across platforms and 69% of the population regularly consuming gaming content on Twitch, YouTube Live, Bigo Live, and
Kickstart a Personal Brand with AI: 5 Steps for Executives
As a PR professional with over 10 years of experience, I’m witnessing a massive shift: AI is transforming the very foundations of communications. Clients are