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Digital Transformation Reimagined In today’s rapidly evolving business landscape, forward-thinking organizations are quietly rewriting the rules of procurement. Insights shared at a recent global sourcing forum revealed a strategic embrace of digital tools, signaling a significant transformation in how modern enterprises approach sourcing. This shift highlights a broader trend: the increasing recognition of digital transformation’s […]

By Mohammed Elbatta, Communications Strategist | 25+ Years in Reputation Management Across the Middle East Entering the Middle East is often seen as a milestone for global brands seeking new growth markets. The GCC, in particular, with its young population, high digital penetration, and appetite for innovation, presents an alluring opportunity. But while the rewards

  Surprise !!! , Agree, Let me tell you how this idea started forming in my mind. Today, if a scientist or wildlife expert wants to study a particular animal, they place cameras in the wild — and then wait. Days, sometimes even weeks. Just to observe one moment, one behavior, one clue. And that’s

The Power of the Invisible There is a quiet power in the small moments, the overlooked details that shape our digital journeys more than we realize. In the world of user experience, these moments often happen between the clicks. Not in grand redesigns or flashy interfaces, but in the frictionless flow of a user simply

Artificial intelligence has rapidly transitioned from a niche research topic to a defining force in business and society. In just a few years, generative AI – systems like OpenAI’s ChatGPT (launched Nov 2022) and Google’s Gemini – has gone mainstream, captivating the public imagination and enterprise alike. Corporations now routinely experiment with AI for customer

In an era of digital transformation, cybersecurity has quietly become the bedrock of resilience. Rubrik’s founder Bipul Sinha puts it bluntly: “We’ll see the first trillion-dollar cybersecurity company in the next five years”. Rising cybercrime costs (now in the trillions) and escalating breach damages make the case. For example, global cybercrime is on track to

In a world where generative AI is reshaping entire industries and traditional work structures are being redefined, a bold new prediction is gaining traction among tech visionaries: the imminent rise of the billion-dollar one-person company. As we navigate through 2025, the convergence of sophisticated AI tools, cloud infrastructure, and shifting entrepreneurial paradigms is bringing us

Another day, another shiny new C-suite title. In the past few years, companies have flirted with roles like the Chief Metaverse Officer, only to see that trend fizzle out as the hype evaporated. Now the spotlight is on the Chief AI Officer (CAIO) – an executive tasked with steering artificial intelligence strategy. Is this role

The Chief Artificial Intelligence Officer (CAIO) is fast becoming the newest member of the C-suite. In fact, nearly half of FTSE 100 companies now have a dedicated CAIO or equivalent leadership role for AI. This surge reflects a global recognition that AI is not just another IT project – it’s a strategic priority demanding executive

The travel industry is entering a new era—one shaped by innovation, changing expectations, and a desire for more meaningful journeys. At the center of this evolution is the rise of “Neo Travel”: a more connected, personalized, and intuitive way to explore the world. Powered by smart technologies and user-centric platforms, Neo Travel blends seamless planning,