english

Let me say it plainly: life is not fair. I don’t mean it in a pessimistic or bitter way. I mean it as someone who’s seen this reality from every side — in business, in friendships, across borders, and even in my own story. I’ve been privileged in many ways. I’ve worked at companies like […]

In an era defined by the race for artificial intelligence dominance, Saudi Arabia has entered the fray with HUMAIN, a newly launched AI company backed by the kingdom’s $600+ billion Public Investment Fund (PIF). Launched in May 2025 by His Royal Highness Crown Prince Mohammed bin Salman, HUMAIN is poised to “operate across the entire AI value

Artificial intelligence is no longer just a buzzword—it’s the engine of transformation for every organization and government. At the heart of this revolution sits a new C-suite archetype: the Chief AI Officer (CAIO). Across industries and borders, CAIOs are being appointed at record pace, tasked with unlocking AI’s potential while safeguarding its risks. But who’s

Inside boardrooms and Slack channels across industries, a familiar pressure looms over product and design teams: move faster. Deliver by Friday. Cut the research. Skip the testing. Launch and learn. This pressure—while often driven by good intentions like innovation, agility, and market competitiveness—creates a dangerous mindset: that speed equals progress. That the faster we build,

Customer Experience (CX) has emerged as a critical differentiator in the real estate industry, impacting everything from initial property discovery to long-term community engagement. In an era where buyers, tenants, and investors have abundant choices, delivering exceptional CX in residential, commercial, and mixed-use developments is no longer optional – it is strategic. This article delves

In an industry obsessed with volume—of impressions, headlines, and noise—some of the most effective brand work is happening quietly. And that’s not a bug. It’s a feature. In high-integrity sectors like finance, tech, and institutional investing, where trust trumps virality and credibility is built in boardrooms, not billboards, brand-building plays by a different rulebook. Less

Artificial Intelligence (AI) in 2025 is shaping up to be a year of rapid advancement and global collaboration. Breakthroughs in generative AI, emerging agentic AI systems, and aspirations toward Artificial General Intelligence (AGI) are driving major shifts in business and society. Notably, the Middle East and North Africa (MENA) region – led by ambitious initiatives

In 2014, a mysterious creature was born. Sharp teeth, long ears, mischievous smile—Labubu looked like a gremlin who had been raised by Studio Ghibli and streetwear culture. Created by Hong Kong-based artist Kasing Lung, it lived quietly on collectors’ shelves for years. Cute, strange, niche. But in 2024, something exploded. Labubu isn’t just a toy

The Middle East and North Africa (MENA) banking sector is undergoing a “phygital” customer experience (CX) revolution – blending physical and digital channels to create seamless, omnichannel experiences. In 2025 and beyond, banks across MENA are prioritizing CX as a strategic differentiator, integrating high-tech digital solutions with the high-touch service traditionally offered in branches. This

In recent years, the United Arab Emirates has captured global attention through ambitious projects that once seemed reserved for space superpowers. From launching its Mars Hope Probe to announcing groundbreaking asteroid exploration missions, the UAE has positioned itself at the cutting edge of space exploration. However, beyond these headline-grabbing endeavors lies an even more profound