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Growing up in Syria, I was taught to be kind, polite, and agreeable.To lower my voice.To say yes — even when I wanted to scream no. But then life shifted.And through school, work, activism, and migration, I began to unlearn what I was taught.Life — and all its difficult conversations — showed me something else:Negotiation […]

In today’s crowded digital economy, having a great product or advanced tech stack is no longer enough. Everyone is optimizing. Everyone is automating. The true differentiator in 2025 is no longer what you offer, but how you connect. Behind every job title is a real person. Whether it’s a CEO, a Head of Procurement, or

Have you ever felt anxiously judged when the only answer you got in the room was a no or silence, in the best case?  Most leadership advice focuses on influence, vision, and communication—but few talk about one of the hardest parts: being rejected, criticized, or misunderstood. Nobody wants to feel rejected in their personal life,

What a fast world we live in nowadays, right? It seems to me, day after day, that with this fast lifestyle, there are only a few marketing strategies left that do not need a lot of “out-of-the-box” thinking, and yet have proven that they deliver results. I kept scratching my head to narrow down to

When people think of public relations, they imagine glossy events, corporate slogans, and influencers sipping lattes.But for activists — especially Arab women fighting for visibility and justice — PR isn’t about selling. It’s about surviving. It’s about being heard when the world wants silence.And it’s our sharpest tool when the system doesn’t care unless it’s

I am sure you have felt it — that massive shift in how we live, work, and create in the years following 2020. When it comes to the women of the Levant, they never retreat. Instead, they have responded to these changes by redefining what it means to work, earn, and thrive. A Quiet Revolution

Artificial Intelligence sounds like progress.But for Arab women, it often feels like déjà vu — another system not built with us in mind. While AI tools claim to be neutral, the truth is: they inherit every bias coded into them.And when those tools are trained on datasets that erase us, stereotype us, or simply don’t

By Mechelin Habib Whbi, PR and Communications Specialist Effective communication is the fundamental pillar of any successful public relations expert. It is the process of exchanging information and ideas clearly to ensure that messages are conveyed and understood accurately. Strong communication relies on active listening, clear expression, and interactions that promote mutual understanding. In the

In today’s fast-paced and competitive business landscape, technical skills and business acumen are no longer sufficient for effective leadership. Leaders must navigate complex interpersonal dynamics, inspire teams, and make decisions that resonate beyond spreadsheets and quarterly goals. Enter emotional intelligence (EI) the secret weapon that distinguishes great leaders from good ones. Emotional intelligence refers to

Now, this title may sound unusual, given that we are surrounded by numerous articles and videos highlighting the importance of AI in nearly everything. Many people forget that AI is merely an assisting tool and should not replace them. Occasionally, I meet with a new client who has a strong belief in AI and utilizes