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While B2B marketing principles in the MENA region generally align with global practices, promoting ‘green’ or ‘sustainable’ products requires the right approach and consideration. Recent PwC research indicates that sustainability has become a cornerstone of corporate strategy in MENA, with 80% of executives reporting having implemented formal sustainability strategies.  This shift towards eco-consciousness presents opportunities

As an IT journalist, it was normal for companies to send me their products for review. The makers of the new electronic device called “Nozia” sent it to me for review and writing, so I followed their instructions to connect it. The name “Nozial’ grabbed my attention because it seemed to derive from the word “nose.”

I am a big fan of LinkedIn. It has been a great resource for networking and connecting with like minded individuals and also an opportunity to grow the business by showcasing what my company does with case studies and testimonials. However, in order to get the maximum value, I highly recommend you follow the following

Emirati women are teaching the right balance between tradition and modernity. In fact, the future is an extension of history, and this is the most important lesson that we can learn while being in the UAE. I still remember watching television series Freej and looking at the four old Emirati women – Um Saeed, Um

While sectors like technology, healthcare, and fintech often dominate discussions about AI disruption in the MENA region, projected to hit $320 billion by 2030, one industry is frequently overlooked: communications.   Content consumption is one of the powerful forces shaping our world, influencing everything from news distribution to purchasing decisions. As AI technology advances, leading to

The future of digital content creation is bright, filled with significant opportunities driven by rapid technological advancements and shifting consumer behaviors. This future is shaped by several key trends that are playing a crucial role in the evolution of the digital content industry, paving the way for new and innovative approaches. Firstly, the shift toward

For a startup, an IPO is an important milestone which boosts its sustainability by providing access to more capital and enhancing a company’s credibility. But a startup should not go for it when it is not ready. Going for an IPO is a huge landmark for any company. It helps startups grow, expand operations, signal

To begin, I must state that AI is the new wave that everyone should get on immediately. It is no longer an option. Yes, it is not flawless and needs to be explainable, but it is extremely powerful and amazing in a magical way. Since Generative AI first came out, there has been a lot