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The Symbiotic Relationship Between Marketing and Sales

In the evolving landscape of business, the line between marketing and sales has blurred, leading to a critical question: Should marketing teams take ownership of the sales function? While there are compelling arguments on both sides, it’s essential to explore the role of marketing, the nature of sales, and how the two can coexist harmoniously […]

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بكتريا امعائك وصحة عقلك، علاقة تبادلية مثيرة للاهتمام

تلعب الميكروبات البشرية دورا حاسما في تنظيم الاستجابة المناعية والحماية من مسببات الأمراض، والمساعدة في الهضم، وكذلك في الإشارات العصبية والأوعية الدموية، فما هي تلك الميكروبات وكيف انه كما هناك الضار منها فهناك النافع؟ يتم الحصول على ميكروبيوم الأمعاء البشرية عند الولادة، وإذا اردنا تعريف المايكروبيوم فنستطيع القول انه مجموع الميكروبات المتعايشة داخل امعاء او على اجسام  الإنسان أو أي

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Human-in-the-Loop (HITL) model and two main scenarios

The future of AI lies in hybrid intelligence, where we increasingly involve humans alongside AI, especially generative AI. When critical decisions need to be made or tasks performed, human engagement becomes crucial. Generative AI doesn’t merely generate content; it can also execute actions and tasks, including critical ones based on its trained Language Models (LLMs).

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Understanding GDPR

As the global data landscape continues to evolve, the General Data Protection Regulation (GDPR) stands out as a beacon of data protection standards. This point of view aims to explore the essence of GDPR, governments’ motivations behind its implementation, the implications on organizations, particularly in Saudi Arabia, milestones in Saudi Arabia’s GDPR journey, the leading

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SAPDPL in Action

As highlighted in my previous article a couple of months ago, as of September 2024, Saudi Arabia’s Personal Data Protection Law (PDPL) has officially come into effect, marking a significant milestone in the Kingdom’s journey toward safeguarding personal data in both public and private sectors. The law underscores the growing global emphasis on data privacy,

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The Marketer’s Tightrope

In the dynamic field of marketing, professionals often face a significant dilemma: choosing between creative projects like revamping the corporate website or developing a compelling corporate video, and tactical campaigns that leadership considers essential for achieving business objectives. This struggle is more than just a balancing act; it can be a career-defining challenge. Ignoring leadership’s

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20 Key C-Level Roles Shaping the New Economy

In the new economy, which is driven by digital transformation, technological innovation, and a shift in traditional business models, there are several C-level roles that have emerged to address specific needs of modern companies. In addition to traditional roles like CEO (Chief Executive Officer) and CFO (Chief Financial Officer), these new roles focus on digital,

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Bahri: From Public Sector to Creating a Poultry Empire

Engineer Hussein Bahri is an inspiring model of transformation from a traditional government job to owning the largest poultry empire in the Middle East. After graduating as an agricultural engineer, Hussein began his career at the Jeddah Municipality, where he worked on beautification projects for parks. However, due to the significant challenges at that time,

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