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The idea of not having a Plan B may seem controversial, but some experts vouch for its significance. Here’s why: Total Commitment: By giving your all to Plan A, you’re more likely to achieve your primary goal. Motivation: The lack of a safety net can push you to work harder, be more innovative, and overcome […]

For the past four years, Quarterly Business Reviews (QBRs) have been integral to our operations at 7awi Media Group. These sessions serve as pivotal moments for learning, refining processes, and aligning efforts to meet our quarterly and annual Key Performance Indicators (KPIs). Outlined below are the key components that define our QBR framework: Clear Agenda

Katerina Antonova, founder & CEO of Aeris PR, is a global PR consultant with over a decade of experience. She specializes in helping startups from the UAE, CIS, and Europe enter the US market, focusing on public relations and enhancing their international brand recognition. The startup market is a fast-paced environment where it’s encouraged to

The startup market is a fast-paced environment where it’s encouraged to make things quickly to get ahead of the competition and grow at the speed of light. However, hasty decisions may result in outcomes that founders (as well as their investors) would rather avoid. When it comes to media coverage, startup founders often think that

القوة الناعمة، ذلك المفهوم الذي يحاكي كل ما هو جذاب وفعال وبإمكانه أن يؤثر في المجتمعات بدون عدوانية أو إكراه. كرة القدم، الموسيقى، الأدب والفنون، كلها مكونات لهذه القوة. والسينما واحدة من أهمها، ولعل أبرز مثال على ذلك هوليوود، والتي تعتبر رمزًا للقوة الناعمة الأمريكية، حيث تصدر الأفلام والبرامج التلفزيونية التي تؤثر على ثقافات العالم.

I grew up watching my grandmother, teta Mounira, sit in a corner on her favorite couch, reading one book after the other by her favorite writer, Tawfiq El-Hakim. The sun rays of Cairo reflected on her perfectly white hand-knitted cap and her black frail hair.  She was the strongest woman I have ever seen, but

Coping with Disappointment: Dealing with the Loss of a Loved One. Experiencing disappointment and feeling let down by someone we hold dear can be an emotionally challenging ordeal. When our favorite person fails to meet our expectations or hurts us, it can leave us feeling lost, betrayed, and questioning the strength of our relationship. In

Genia Xasis, CEO and co-founder at female VC and tech founder community Berkana.VC and MENA investor relations expert, tells us how to avoid the mistakes that first-time entrepreneurs make while fundraising. Reaching out to investors for the first time? As someone who helps startups with early-stage fundraising in the Middle East, I can’t think of

Female genital mutilation (FGM) remains a deeply entrenched practice in many parts of the world, despite efforts to eradicate it. In Egypt, where FGM has been illegal since 2008, the practice persists due to a complex web of cultural, social, and medical factors. One particularly troubling aspect of FGM in Egypt is the involvement of

User Acceptance Testing (UAT) sessions are like treasure troves for understanding what people think about a product. During these sessions, users give feedback about different aspects of the product, helping designers and developers make it better. Let’s break down the types of feedback users give and what they mean. Visual Feedback: The Language of Design