english

The rapid shift towards digital interactions has created a new trend in how we search for information: voice search. Fueled by advancements in artificial intelligence (AI) and increased smartphone penetration, voice search is transforming the way consumers engage with brands globally and in Saudi Arabia. This article will explore the landscape of voice search, its […]

Friends, Values, and Business Planning: A Lesson in Prioritization Imagine you have 10 close friends you’ve known for years. Among them, one is a billionaire, eight earn average salaries, and one struggles financially. One day, you urgently need $1,000, so you ask all your friends for help. The billionaire sends you $200 without hesitation. The

Here is the hard Truth… When you’re in a leadership role within an organization that tolerates a toxic culture, unfair treatment, or exploitation, staying silent makes you a silent enabler. Remaining in your position without addressing these issues makes you part of the problem, alongside those at the top creating these harmful policies. Here are

Expanding internationally into new markets is a complex endeavour. To succeed, businesses must navigate cultural nuances, language barriers, regional preferences of target markets, and local regulations. A recent report by RWS underscores the importance of localisation with over four-fifths of consumers being less likely to purchase from brands that do not offer local language support.

In the ever-evolving landscape of Middle Eastern finance, Qatar is making a calculated and ambitious move to redefine its economic identity. Traditionally known for its wealth and dominance in natural gas, this Gulf state is now directing its financial resources toward a venture capital and startup ecosystem.  The shift is timely and strategic, as regional

The future of LLMs lies in domain-specificity, RAG integration, and careful fine-tuning. While the generation of text, images, and video might tolerate minor errors, LLMs that contribute to decision-making in critical fields must be robust, safe, and regularly updated to prevent dangerous outcomes. The evolution of AI should be focused on minimizing risks while maximizing

Lebanon, once a powerhouse of creativity and a dominant force in the advertising world, has witnessed a profound decline that mirrors the nation’s broader socio-political and economic collapse. As a Lebanese adman, I have watched this transformation unfold, from the post-war resurgence of 2006 to the current struggles in 2024. This journey is not just

مفهوم تقدير الذات Self-esteem تم وصف هذا المفهوم بواسطة وليام جيمز (1890) كالاحساس الذي يشعر به الفرد من تقدير الذات والذي يحدث عندما يتقابل او يتخطى الافراد اهدافهم  وإنجازاتهم الصغيرة او الكبية والتي تعتبر ذات اهمية في حياتهم. كما تم اعتبار هذا المفهوم  كمقياس احترام وحب وتقدير وإيمان الشخص بذاته والتي يحدث عندما يصل الشخص

يشير التحيز اللاواعي إلى وجود تحيزات عميقة الجذور، نتشربها جميعنا بدرجة أو أخرى، من دون أن نعي ذلك، بسبب وجودنا ضمن مجتمعات تفتقر إلى المساواة، ويسود فيها عدم التكافؤ على نحو كبير. وكما تشير كريستين رو في مقالتها على موقع بي بي سي، يمكن أن يؤدي التحيز اللاواعي أو التحيز الضمني، كما يعرف أيضا، إلى

In today’s digital age, customer-centric strategies are paramount for business success. One key tool that has emerged as a game-changer is the Customer Data Platform (CDP). Let’s delve into what a CDP is, why organizations need it, how to implement it, the prerequisites, costs, timeline, systems, tools, ROI, and outcomes. We’ll also explore how CDPs