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In recent years, the United Arab Emirates has captured global attention through ambitious projects that once seemed reserved for space superpowers. From launching its Mars Hope Probe to announcing groundbreaking asteroid exploration missions, the UAE has positioned itself at the cutting edge of space exploration. However, beyond these headline-grabbing endeavors lies an even more profound […]

In a headline-grabbing four-day tour through the Gulf, former U.S. President Donald Trump secured a staggering $3.2 trillion in strategic investment agreements from Saudi Arabia, the UAE, and Qatar. These deals span artificial intelligence, defense, energy, quantum computing, and infrastructure – and they signal far more than just business as usual. This isn’t merely another

I Flew Emirates EK215 Again. This Time, I Dug Into Its Economics I recently flew Emirates flight EK215 from Dubai to Los Angeles aboard the legendary Airbus A380. Despite having taken this exact flight numerous times over the years, I’m still struck with awe every time that massive double-decker aircraft barrels down the runway and

Top officials, CEOs, and investors from Saudi Arabia and the United States convened at the Saudi–U.S. Investment Forum in Riyadh for a high-profile gathering centered on economic cooperation and innovation. The one-day forum, hosted at the King Abdulaziz International Conference Center, showcased major deals and partnerships in technology, artificial intelligence (AI), energy, digital infrastructure, fintech,

Supersized Temptation: My Eye-Opening Trip to an American Supermarket During a recent visit to the United States, I walked into a local supermarket expecting a routine grocery errand. Instead, what I found was a full-blown cultural experience—one that said a lot about America’s relationship with food, convenience, marketing, and consumption. As I pushed my cart

When you think of influencer marketing, you picture product hauls, trending sounds, and likes pouring in by the second. What you don’t expect is a regional pistachio shortage, a global supply chain shake-up, and retailers left scrambling to find stock. But that’s exactly what happened when a chocolate bar from Dubai went viral on TikTok.

Digital Transformation Reimagined In today’s rapidly evolving business landscape, forward-thinking organizations are quietly rewriting the rules of procurement. Insights shared at a recent global sourcing forum revealed a strategic embrace of digital tools, signaling a significant transformation in how modern enterprises approach sourcing. This shift highlights a broader trend: the increasing recognition of digital transformation’s

By Mohammed Elbatta, Communications Strategist | 25+ Years in Reputation Management Across the Middle East Entering the Middle East is often seen as a milestone for global brands seeking new growth markets. The GCC, in particular, with its young population, high digital penetration, and appetite for innovation, presents an alluring opportunity. But while the rewards

  Surprise !!! , Agree, Let me tell you how this idea started forming in my mind. Today, if a scientist or wildlife expert wants to study a particular animal, they place cameras in the wild — and then wait. Days, sometimes even weeks. Just to observe one moment, one behavior, one clue. And that’s

The Power of the Invisible There is a quiet power in the small moments, the overlooked details that shape our digital journeys more than we realize. In the world of user experience, these moments often happen between the clicks. Not in grand redesigns or flashy interfaces, but in the frictionless flow of a user simply