Why Running Surveys Before Launching a Campaign Is a Must

Why Running Surveys Before Launching a Campaign Is a Strategic Must

In today’s fast-moving marketing landscape, starting off on the right foot is critical. One of the best ways to build that foundation is by conducting a well-designed survey before your campaign kicks off. Why? Because rather than making assumptions about your audience, you get real data—direct from your market—which drives smarter segmentation, stronger messaging and more efficient media spend.
Here’s a detailed look at the value of survey-driven preparation, how demographic and segment insights fuel campaign success, and how you can partner with 7awi Media Group to embed this insight into your next activation.

1. Define The Market Landscape

Before launching any campaign, you need to know who you’re talking to, what they care about and how they behave. A pre-campaign survey helps you gather baseline data such as:

• Age, gender, location, income, life-stage

• Media consumption habits (social, digital, print)

• Buying motivations, segmentation preferences

• Barriers to purchase, triggers for engagement

Without this, you’re flying blind—your campaign might reach the wrong people, use the wrong channels, or deliver a message that misses the mark.

2. Segment Your Audience for Impact

One key benefit of survey work is segmentation. Rather than a one-size-fits-all approach, you can define distinct audience clusters. For example:

• Segment A: Young professionals, 25-35 years, high interest in fashion & tech, heavy Snapchat usage

• Segment B: Family-oriented consumers, 35-50 years, buying for children, active on Facebook/Instagram

• Segment C: Older affluent shoppers, 50-65 years, luxury seekers, traditional media friendly

Once your segments are clear, you can tailor messaging and select channels that speak to each group. This typically drives higher engagement, better ROI and more efficient budget allocation.

3. Craft Messaging That Resonates

With survey data in hand, you don’t just guess what your audience likes—you know what language resonates, what benefits matter most, and what objections to address. For example:

• Survey insight may show that 38% of Gulf consumers cite “sustainability” as a purchase trigger for appliances

• You can then frame your campaign message around that value (“Green-smart home tech”) instead of generic features

• You can test language in survey form (“How likely are you to buy if the product is powered by solar?”) to validate your creative direction

This ensures your campaign starts with a message that truly moves your audience—not just one you hope will.

4. Choose the Right Channels and Budget Allocation

Media-buying in 2025 is less about “omnichannel everywhere” and more about “right channel, right person, right time.” Survey results give you hard evidence of channel preferences:

• Which platforms do your target segments use most (e.g., Snapchat, TikTok, Instagram, print)

• How much time they spend on each channel

• Preferred formats (stories, long-form, video, interactive)

Using this data means you avoid wasted spend and align your budget with actual consumption behaviour, delivering the right message in the right place.

5. Measure Change, Not Just Output

By running a survey before your campaign, you create a baseline measurement. After the campaign, you can run a follow-up survey to ask:

• Has awareness increased?

• Has purchase intention shifted?

• Which segment responded best?

• Which message landed strongest?

This enables you to demonstrate impact (not just output) and refine future campaigns based on real comparative data.

6. Real-World Example: 7awi Media Group’s Survey Infographics

7awi Media Group illustrates how survey data can be made actionable. On its “Survey Infographs” page, you’ll find studies such as:

• State of Gaming in the Arab Region – ArabGamerZ Survey

• Consumer Behaviour Survey – Istibyani

• Working Remotely Survey – Istibyani

• Back to Office Survey – Istibyani

These infographics show segment-level breakdowns, regional insights and visually digestible findings that brands can leverage for campaign design. 7awi.com+1

7. Why Partner with 7awi for Survey-Based Campaign Planning

Working with 7awi offers a number of clear advantages:

• Regional reach: Access to Arabic-speaking audiences across the GCC and MENA with deep media footprint

• Content-ready data: Their survey infographics are designed for utilisation in campaign planning, creative briefs and media decks

• Speed & scale: 7awi can rapidly field surveys across segments, giving you timely data ahead of campaign launch

• Actionable formats: Data delivered in visual formats (infographics) makes briefing teams and stakeholders easier

Whether you’re launching a campaign in Saudi Arabia, UAE or the wider Arab world, starting with a survey via 7awi equips you with localisation, segmentation and messaging precision.

Research Matters

Launching a campaign without survey insight today is like navigating without a map. You might arrive, but the journey will be inefficient and the destination uncertain. By investing time in survey work before activation, you build smarter segments, refined messages and channel strategies rooted in real behaviour—not guesswork. And when you partner with an expert publisher like 7awi Media Group, you get data that’s regionally grounded, visually actionable and campaign-ready. Let the numbers inform your story, so your campaign doesn’t just launch—it lands.