Published Articles
5 Investor Outreach Mistakes First-Time Entrepreneurs Make
Genia Xasis, CEO and co-founder at female VC and tech founder community Berkana.VC and MENA investor relations expert, tells us how to avoid the mistakes
Medical Deception & Its Role in Enabling FGM in Egypt
Female genital mutilation (FGM) remains a deeply entrenched practice in many parts of the world, despite efforts to eradicate it. In Egypt, where FGM has
User Testing: Understanding What Users Really Think
User Acceptance Testing (UAT) sessions are like treasure troves for understanding what people think about a product. During these sessions, users give feedback about different
Can You Delete Your Personal Information From The Internet
The answer is generally no. Once information is posted online, it can be copied, shared, and stored by others, making complete deletion challenging if not
5 Marketing Tricks: Attract Gen Z During Ramadan
Marketing to Gen Z during Ramadan requires a nuanced approach that prioritizes authenticity, engagement, and social responsibility. By understanding their values, brands can effectively connect
Never Turn Down Meetings
Never turn down a meeting. Even if you’re unsure about its importance, you never know what opportunities may arise. Recently, I boarded a flight and
Reclaiming International Women’s Day: A Global Imperative
Reflecting on International Women’s Day: Beyond a Label to Purposeful Action International Women’s Day, celebrated on March 8th each year, has a rich and revolutionary
How to turn LinkedIn into your ATM?!
Having a personal brand that stands out on a professional platform, LinkedIn isn’t just about gaining followers—it’s about turning your personal brand into a revenue