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With the UAE naming 2025 the “Year of Community,” brands across MENA are rethinking how they connect with people. The focus is shifting from marketing to meaning — from audiences to communities. As the regional consumer engagement platforms market heads toward USD 6 billion by 2030, it’s clear that community is no longer just a […]

Even technology has its fashion moments. In Q1 2025, AI startups owned 58% of all global VC funding — that’s 15 times more than the once-trendy crypto sector. But before you run off to back the next AI image generator for Amazon sellers, pause. Most of that capital isn’t going to shiny apps — it’s

Today’s Reality: Search is undergoing a seismic shift. The familiar world of “10 blue links” is giving way to AI-driven answers that often eliminate the need to click through to websites. Gartner predicts traditional search volume will drop 25% by 2026, and that organic traffic could shrink by over 50% as users embrace AI-powered search.

Picture this: You’re browsing your favorite sites without a trail of intrusive ads chasing after you. Hard to imagine, right? Yet that’s exactly the promise of Dark Marketing—a bold, privacy-centric approach that casts aside invasive tracking in favor of transparent, trust-driven engagement. No more hidden cookie trails. No more hyper-personalized banners that miraculously “know” your

Introduction Artificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising technology (often dubbed “MadTech” for the convergence of Marketing and AdTech). Over the past few years, AI-driven tools have moved from experimental pilots to mainstream use, enabling brands to analyze data at scale, personalize customer experiences, and automate

1. Executive Summary The automotive industry is at a pivotal crossroads where traditional business models are being reimagined through digital transformation. This write-up presents a strategic framework to realign the business focus around the customer journey and digitally driven processes. By integrating robust digitization practices with agile marketing strategies—and harnessing the power of emerging technologies

What if the key to unlocking productivity, loyalty, and creativity wasn’t in the boardroom — but in the gym? As a former athlete turned serial entrepreneur, I’ve made working out with my team and senior executives a priority. Even though we’re spread across different continents, I invest in collective fitness activities because the results speak

With over 300 million daily Snapchat users engaging with AR, it’s clear that this technology has become a powerful tool for driving shopping behaviors. As 2025 unfolds, AR is becoming a central element in brands’ strategies, with studies showing that brands using AR try-ons experience conversion rates that are three times higher than those relying

We all see it. The unstoppable rise of AI video creation applications. Every week, we come across another viral deepfake, another app cloning human faces, voices—even entire personalities. The line between real and fake blurs more and more. It’s exciting. It’s terrifying. It feels like magic, and sometimes like a warning. Every day, there’s something

تتطور التكنولوجيا بوتيرة غير مسبوقة، وتُحدث تحولات جذرية في جميع جوانب حياتنا – من كيفية تواصلنا، إلى كيفية تعلمنا، عملنا، وسفرنا. ومع تطلعنا إلى المستقبل، تحمل التقنيات الناشئة وعودًا بعالم أكثر ذكاءً، وكفاءة، وترابطًا. 1️⃣ الذكاء الاصطناعي وتعلم الآلة سيصبح الذكاء الاصطناعي العمود الفقري للابتكار المستقبلي، وسيدير السيارات ذاتية القيادة، والمساعدين الذكيين، والتشخيصات الطبية، والمنازل