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The African-Asian Union (AFASU) organized a grand ceremony to honor the Marseilia Beach Group for Tourism Investment, awarding it the Most Influential Hotel Group in the Tourism Sector in Egypt for 2025, in recognition of its pioneering role in developing the tourism and hospitality sectors and its outstanding investment expansion. The ceremony was attended by […]

With over 24 million Saudis actively gaming across platforms and 69% of the population regularly consuming gaming content on Twitch, YouTube Live, Bigo Live, and TikTok Live, the Kingdom has emerged as the Middle East’s undisputed gaming powerhouse. Yet despite this massive viewership, only 10% of Saudi gaming creators are currently monetizing their streams –

As a PR professional with over 10 years of experience, I’m witnessing a massive shift: AI is transforming the very foundations of communications. Clients are questioning the value of large agencies with USD 10K+ retainers. At the same time, corporations are pulling back from investing in C-level personal brands, while founders are stepping in —

Coming to Vancouver for the FIFA World Cup? Here’s How to Get the Full Experience Qatar’s 2022 hosting of the FIFA World Cup went down in history as the first Arab country to ever host the games, improving foreign perspectives of the country and causing a tourism boom in the following years. Vancouver is a

In a world that won’t stop talking, choosing not to speak is radical. We live in an age of constant statements. Constant content. Constant noise. The pressure to react, respond, post, perform. And for women leaders, especially in the Arab world, the message is clear: If you’re not loud, you’re not leading. But what if

 Working Capital Financing Strategies   Think of working capital as a company’s financial breathing room—the cash it needs to cover day-to-day operations like paying suppliers, managing payroll, and buying inventory. A healthy amount of working capital is the key to staying afloat and seizing new opportunities. When a business needs more of it, it turns

The Hidden Lifeline: Why Funding Won’t Save Your Startup If You Ignore Cash Flow In the world of entrepreneurship, one obsession dominates the conversation: funding. For many founders, raising capital is seen as the ultimate milestone — the golden ticket to success. But here’s the inconvenient truth: money alone doesn’t build businesses. Capital is fuel,

I’ve trained in rooms without electricity. In towns where the war had paused but hadn’t ended. Where the dust still sat heavy on windows and in lungs. Where we opened the session not with icebreakers but with silence, because everyone needed to remember how to breathe. This is what training looks like in a world

سأبدأ باعتراف: اشتريت لابنتي زوجاً من أحذية Golden Goose. نعم، ذلك الحذاء الذي يبدو وكأنه نجا من ثلاث حفلات موسيقية صاخبة، واجتاز نهاية العالم على طريقة أفلام الزومبي، وقضى عقداً كاملاً منسيّاً في مرآب قديم. والمفاجأة؟ سعره يفوق سعر أي حذاء فاخر جديد يلمع كالماس لحظة إخراجه من العلبة. كرجل أعمال ومسوق وأب، ما زلت

I’ll start with a confession: I bought my daughter a pair of Golden Goose sneakers. Yes, those sneakers that look like they’ve survived three music festivals, a zombie apocalypse, and a decade in the back of a garage. The kicker? They cost more than a perfectly functional pair of luxury shoes that still sparkle fresh